Press Release


Omni Hotels Pioneers Hospitality Industry By Forming Sensory Advisory Board

Luxury Hotel Brand Enhances Guest Experience with more Industry-First Sensory Initiatives
IRVING, Texas (May 23, 2006) — Omni Hotels announces the creation of the Sensory Advisory Board composed of members representing some of the world’s most well-known and admired brands. 

Omni Hotels selected the 10-member Sensory Advisory Board to provide non-hospitality expertise from brands whose success is closely linked to the senses.  The Board will help to shape and create sensory initiatives developed to enhance the hotel experience for guests.  Careful consideration was given to ensure representation for each of the five senses.  For example, panelists from Apple®, SIRIUS Satellite Radio and The Juilliard School bring an expertise in sound, while Whole Foods Market, Benziger Family Winery and Bon Appétit magazine are market leaders in taste.  Others represented on the board include the Kimbell Art Museum and MB/FA Galleries (sight), Elizabeth Arden Red Door Spas (scent/touch) and the National Cotton Council of America (touch).  The Board will convene several times a year to weigh in on everything from guestroom and bath enhancements to lighting, music and food.
“The creation of the Sensory Advisory Board is another major step in a long-term commitment to ensure guest stays at Omni Hotels are even more memorable,” said Michael Deitemeyer, president of Omni Hotels.  “By working with leaders of sensory-focused brands outside of the industry, we gain insights that ensure Omni Hotels is ahead of the pack.” 

The Sensory Advisory Board recently provided input on the launch of another major round of industry-first sensory initiatives designed to enhance the total guest experience through an unprecedented emphasis on the five senses.

Online Booking Bonus with Sensational Offerings
Omni is offering “Take Five,” a new online booking bonus promotion in which guest may select one of five complimentary sensory-oriented gifts – each corresponding to one of the five senses – on their next stay:

  • Sight: Enjoy an in-room movie
  • Sound: Listen to music with an iTunes® gift card
  • Taste: Savor the moment with a bottle of wine
  •  Touch: Wrap yourself in luxury with an Omni Hotels signature bathrobe
  • Scent: Relax with a travel candle featuring Omni’s signature scent of lemongrass and green tea

To take advantage of the “Take Five” promotion, guests must make reservations online at  Guests will receive their chosen gift during stay at Omni Hotels.

Sensational Items Reinvent the Minibar
The company also is rolling out its new Sensation Bar, a tray of fun, quirky surprises for each of the senses.  The Sensation Bar includes such items as eucalyptus bath salts, pomegranate lip balm, mojito-flavored jellybeans, a sleep-inducing CD, a miniature Zen garden and a magnifying lens.  The Sensation Bar will be offered initially at the Omni Mandalay Hotel near Dallas and followed by the Omni Chicago Hotel on Michigan Avenue in June.  It will be rolled out across the country later this year. 

“We are excited to use the sensory focus to differentiate Omni Hotels and provide meaningful benefits to our guests, “ added Deitemeyer.

Additionally, Omni Hotels is working with professional “audio architects” to formulate tailor-made soundtracks appropriate for each section of the hotel and time of day.  Omni Hotels also devises culinary adventures that appeal to both guests and locals offered through several non-traditional signature restaurants, such as Noé restaurants in Los Angeles and Houston and 676 Restaurant & Bar in Chicago.  In the coming months, Omni will build upon its sensory initiatives, rolling out new programs and amenities in its continued quest to provide guests with an extraordinary hotel experience.

About Omni Hotels
Omni Hotels offers luxury accommodations at 40 hotels and resorts in leading business gateways and leisure destinations across North America.  From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni Hotels creates compelling, memorable guest experiences by tempting the senses in innovative ways, surrounding them with a balanced blending of scents, sounds, sights, textures and tastes.  The company was recently ranked “Highest in Guest Satisfaction Among Upscale Hotel Chains” in the J.D. Power and Associates 2005 North America Hotel Guest Satisfaction Study(SM)*.  Guests can locate hotels and book accommodations by visiting or by calling 1-800-THE-OMNI.
*Study based on 37,471 responses from guests who stayed in a hotel between December 2004 and May 2005.  Fourteen upscale hotel chains were ranked in the study.


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