Omni Hotels & Resorts and the Dallas Cowboys announced Wednesday that they are partnering to bring a full-service luxury hotel to the team’s project in Frisco.
The upscale hotel, set to open in 2017, will be a cornerstone for the private development surrounding the Cowboys headquarters and a training facility that will be shared with the city of Frisco and Frisco ISD.
The Omni Frisco Hotel — the city’s first luxury hotel — will be built adjacent to the publicly owned 12,000-seat multi-use event center. The 300-room hotel will include meeting space, a ballroom and a rooftop pool overlooking a plaza area that will be a focal point for the Cowboys development.
Talks between Omni and the Cowboys have been going on for some time, officials said. The two will co-own the Omni Frisco Hotel, though details are still being worked out. A price tag has not been finalized.
“Omni is one of the country’s top-rated luxury hotel brands,” Stephen Jones, chief operating officer and executive vice president for the Dallas Cowboys, said in a statement. “As one of the most recognizable and popular brands in the world ourselves, it makes perfect sense that we would team up to bring to life this extraordinary development.”
The multi-use event center will be used not only for Cowboys practices but also for high school football games and other school and city events, meetings and conventions. The team’s headquarters adjacent to the center will house administrative offices, coaches’ offices and the Dallas Cowboys Cheerleaders.
The hotel will be part of the 66 acres of private development surrounding those facilities at Warren Parkway and the Dallas North Tollway. The site will also include retail, restaurants and office space.
“This promises to be a powerhouse development that will attract millions of people each year to the vibrant Frisco community,” Mike Deitemeyer, president of Omni Hotels & Resorts, said in a statement.
City, school and team leaders broke ground on the multi-use event center in August. It is expected to open in summer 2016. The hotel is expected to break ground in the spring.
The agreement among the Dallas Cowboys, the city of Frisco and Frisco ISD has been hailed as a unique pairing between an NFL franchise and a school district that will benefit students for years to come.
City and school officials are putting up $115 million to construct the multi-use event center and team headquarters. Any remaining costs will be paid by the Dallas Cowboys. The full price tag has not been set.
“We knew we had a world-class partner with the Dallas Cowboys, and now we have a world-class hotel partner in Omni,” Frisco Mayor Maher Maso said in a statement.
The Dallas-based hotel company has 60 properties in North America, four of them in North Texas. The Omni Dallas Hotel and the Omni Fort Worth Hotel serve as the convention center hotels in those cities. There is also the Omni Mandalay Hotel at Las Colinas and the Omni Dallas Hotel at Park West.
Frisco has more than 1,800 hotel rooms. Several other hotels are in the works. The combination of the mult-iuse event center and the Omni Frisco Hotel could further boost the city’s appeal to visitors.
“It’s going to drive a lot of tourism,” said Marla Roe, executive director of the Frisco Convention and Visitors Bureau. “We are beyond excited.”