Omni Social Media Channel Proposal

Social media represents an opportunity to tell your hotel’s story on a daily basis. But without proper goals, strategy, resources and attention, promoting in the social channels can also put your hotel/brand at risk. To have your social channel proposal considered,

Review social channel best practices/requirements found here.
You must have initial permission from RDOSM.
Develop/submit your plan in detail with the questions below (all required).
Your submission will be considered, and if approved, you will be required to sign an SLA to move forward with your channels.

Your Name

Your Email

Your Hotel/Resort Name

What specific social media accounts do you propose opening and for what property entities?

What is your primary goal you aim to achieve through social media? (Please be specific and detailed in your answer)

What does success look like for your primary goal?

How will you measure success for your primary goal?

What is your secondary goal you aim to achieve through social media?

What does success look like for your secondary goal?

How will you measure success for your secondary goal?

What are your target audience demographics on social media?

What is the title of the person assigned to manage social media?

What experience do they have managing social media channels from a brand perspective?

What is the title of the person that will fill-in for the above person when they are unavailable?

What experience do they have managing social media channels from a brand perspective?

53% of social media followers who interact with brands expect a response time less than 1 hour- Who will monitor the social channels and respond to guest issues OUTSIDE regular weekday work hours? (ie- nights/weekends)

How do you intend to convert social media followers into customers?

Social media has become a paid space- when a brand posts on Facebook for example, Facebook only shows the post to 1 out of 20 followers for free. How much budget will be assigned to boosting your posts to a wider audience? What have you budgeted for content creation? Social media ads?

The ways to increase organic exposure of your posts, on Facebook for example, are through development of compelling content and encouraging active, regular follower interaction with your posts. How will you be creating daily compelling content and interacting with followers across all social channels a year from now?

What is your proposed launch date of these channels?