Stance Coffee is a part of Westrock Coffee’s Farmer Direct Verified Program™ (FDV).
For the past 11 years, Westrock Coffee has been committed to establishing ethical business partnerships with farmers around the world to bring high quality coffee to its customers. Farmer Direct Verified™ is a symbol of the promise Westrock Coffee makes to farmers and customers alike – to provide digital traceability, economic transparency, and demonstrated ethical business practices throughout the coffee supply chain.
As a participant in the FDV program and an 11-year partner of Westrock Coffee, Omni joins us in this commitment to promote ethical business practices and partnership with farmers who grow the coffee that Westrock blends especially for Omni guests' rooms, hotel cafes, and banquet areas.
Stance Coffee is the first of its kind in the hospitality space to deliver transparently traded, Farmer Direct Verified TM coffee to its customers.