OMNI HOTELS & RESORTS ADDS NEW 24-HOUR MOBILE ‘HOLD’ FEATURE MAKING THE RESERVATION PROCESS CONVENIENT AND MORE FLEXIBLE
DALLAS (May 27, 2015)
— Omni Hotels & Resorts
has become the first luxury hotel brand to offer a “courtesy hold” functionality for reservations made through mobile devices. The new feature allows guests to hold a reservation at the quoted rate for up to 24 hours without booking.
This new 24-hour mobile hold function gives guests additional flexibility to research amazing locations and vacation packages available online at omnihotels.com and lock in the rates for up to 24 hours without credit card-confirmation, payment or penalty. To hold, customers simply enter name, email and phone number and have the option to “finalize” online at omnihotels.com. Omni will also send an email reminder, and if the reservation is not confirmed within the 24-hour time period, the reservation is automatically released with no charge to the guest.
“We are constantly working to enhance the digital guest experience,” said Tom Santora, chief marketing officer for Omni Hotels & Resorts. “In doing so, we needed to address the lower conversation rates on mobile and to overcome the obstacle of completing a reservation on a mobile device. As a result, we added this functionality, which has been very well received by our guests.”
Omni’s customer data indicates that nearly 50 percent of guests research hotel reservations options from their mobile device or tablet, and then finalize their room reservations later from their desktop computers. The new reservation hold feature caters to that behavior, making it easier for guests to find and hold their reservation to book within 24 hours. The new service is one more example of Omni’s longstanding history of providing guests with streamlined access to information and services via a mobile platform. In 2008, the brand was among the first to enable a brand-wide mobile check-in, and then in 2013, Omni was one of the first hotel groups to add its loyalty program to Google Wallet.
For additional information please visit omnihotels.com
or call 1-800-The-Omni. Travelers or media can also follow Omni Hotels & Resorts at www.Facebook.com/OmniHotels
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications. To get additional information or book accommodations, visit omnihotels.com
or call 1-800-The-Omni.