IRVING, TX (June 10, 2009) – Business travelers often liken ironing clothes to a painful dental procedure. At the same time, they readily acknowledge that wrinkled clothing hinders their “A” game. Now, travelers that stay at any Omni hotel no longer need to worry about the wrinkles as a complimentary benefit of the brand’s newly enhanced Select Guest loyalty program. 

A recent survey conducted by the luxury hotel brand – which now offers complimentary pressing and shoe shines to its Select Guest loyalty program members – found that some travelers surveyed even said they would rather have their teeth pulled than iron. 

Conventional wisdom acknowledges that people perform better when they look and feel their best. The survey revealed that nearly a quarter of business travelers stated that they feel so badly about wrinkled clothing that they “might as well have stayed home,” and another 59% say wrinkles make them feel ‘unsettled and not on their ‘A’ game. 

“We understand that business travelers find ironing a hassle, yet wearing wrinkled clothing is not an option,” said Jeffrey J. Smith, vice president, operations and loyalty services for Omni Hotels. “So, we’re taking another step to make travel that much easier for them.”

It may sound funny, but what seems like a “little perk” means a lot as some surveyed actually purchased new wrinkle-free clothing for a business meeting (46%). 

“Our guests have been thrilled with this new service, and many are clearly taking advantage of the ways we are making business traveling painless for them,” said Mike Magnelli, general manager of the Omni Chicago Hotel. “In just the first few weeks alone, we have pressed nearly twice as many items since offering complimentary pressing to Select Guest members.” 

When it comes to men versus women, males tended to have more extreme feelings about ironing than females. While women clearly find ironing clothing more of a “pain and chore” (71%) than males (57%), women are less likely to avoid it. Men on the other hand take their adverse feelings for ironing a step further claiming that they “hate” it (20%) and are more willing to take actions to avoid it by steaming wrinkles out by hanging cloths near a hot shower (51%) or purchasing new wrinkle free clothes for a business meeting or buying a new shirt while traveling to avoid ironing (51%).

The survey also found that a significant number of business travelers also feel strongly about their footwear, as three in ten report traveling with a shoe shine kit.

About Select Guest 

Omni Hotels announced the expansion of its renowned Select Guest loyalty program in late April. The newly expanded, multi-tiered program is designed to provide the most robust list of value-added services personalized for today’s savvy travelers. The new Select Guest program features three membership levels: Gold, Platinum and Black. Upon joining, guests will immediately be able to enjoy the privileges of a Select Guest Gold Level member. The new base level benefits now include complimentary pressing, shoe shine and eco-friendly housekeeping options. 

Select Guests are also encouraged to enter a sweepstakes for a Select Departure, a six-night stay in the Presidential Suite at the Omni Berkshire Place in New York City, located in the heart of midtown Manhattan at the corner of 52nd and Madison Avenue. Select Departure also includes spending money and roundtrip business-class airfare for two courtesy of American Airlines. Members can tell a friend about the sweepstakes and earn an additional entry.

For more information, visit or call 1-800-FOR-OMNI.


Omni Hotels creates compelling, memorable guest experiences at 43 luxury hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni’s mission for total customer service is further supported by its “Power of One” program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations online  or by calling 1-800-THE-OMNI.

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