INDIANAPOLIS, IN (July 9, 2012)Omni Hotels & Resorts announced today the appointment of Stanton Jacobs as director of sales & marketing for the Omni Severin Hotel. Jacobs brings more than 30 years of experience in the hospitality industry and a proven track record success in helping hotels optimize revenues and performance through strategic sales and marketing initiatives. 

He joins the Omni Severin Hotel from Hospitality Performance Systems, an Indianapolis-based company that Jacobs founded in 2009 upon returning from living and working in the United Kingdom. Prior to founding Hospitality Performance Systems, Jacobs worked for Hilton Worldwide in various leadership positions, including vice president, international brand performance support, senior director, Hilton brand sales and revenue integration and managing director, brand performance support. Prior to Hilton, Jacobs was general manager of various hotels and resorts across the country with extensive sales and marketing experience as a property level director of sales and marketing. 

“We are very pleased to have Stan join the Omni family,” said Andrew Casperson, regional vice president of Omni Hotels & Resorts. “His exceptional knowledge of the market and industry relationships will help us drive additional transient and meeting business to Indianapolis.” 

In addition, Terri Louk recently joined Omni Severin as senior sales manager. Louk, who previously worked at Sheraton Indianapolis City Centre and HEI Hotels, has a proven track record of success in all aspects of hotel sales, revenue optimization and performance through strategy. Terri’s first experience with Omni dates back to 1994, when she worked at the Omni Bayfront in Corpus Christi as a key operator/senior administrative assistant. 


Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on “A Total Departure” to 50 distinct upscale hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations such as J.D. Power and Associates, which ranked Omni as “Highest in Guest Satisfaction Among Upscale Hotel Chains” in its 2010 North America Hotel Guest Satisfaction Index Study(SM).

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