Luxury Hotel Brand, Upscale Retailer and Non-Profit Team Up to Provide Donations

IRVING, TX (April 24, 2012) – Beginning this spring, Omni Hotels & Resorts is giving girlfriends the chance to donate, do good and shop ‘til they drop through its one-of-a-kind ‘Reminisce’ Girlfriends Getaway package. Girlfriends who book the luxury hotel brand’s new ‘Reminisce’ package and donate a gently worn special occasion dress will receive two $50 Bloomingdale’s gift cards per room to use online or in-store. Omni will deliver donated dresses to, a non-profit organization that collects gently-used special occasion dresses for those who cannot afford them, offering the dresses for prom, Sweet 16 events, quinceañeras and formals. The package kicks off just in time for prom season and runs through next year. 

In addition to the Bloomingdale’s gift cards, guests will receive a complimentary welcome amenity. Each Omni location will provide guests with a personalized shopping guide to the area with concierge recommendations. 

“We’ve teamed up with Bloomingdale’s and affiliates to create a package that makes spending time with friends even more meaningful,” said Caryn Kboudi, vice president of corporate communications, Omni Hotels & Resorts. “Reminisce is a unique opportunity for girlfriends to get away and give back.” 

“ is committed to encouraging girls around the country to donate their prom and special occasion dresses to those who cannot afford them,” said Lauren Brown, chapter liaison. “Through our partnership with Omni Hotels & Resorts and Bloomingdale’s, girls can get away, give back and help make others’ prom dreams come true.” 

Bridal parties and college and high school students are also encouraged to donate dresses that will cater towards a younger demographic. In addition, participating properties will serve as official drop-off locations for people who want to donate, without purchasing the package. ‘Reminisce’ is available through Sept. 2, 2013, at participating Omni properties. Rates are subject to availability and will vary by property and date. For additional information or to book accommodations, visit or call 1-800-The-Omni. Travelers and media can also follow Omni on Facebook and Twitter at,


Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on “A Total Departure” to 50 distinct upscale hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. Earlier this year, Omni’s loyalty program was further expanded with the launch of the GHA Discovery® loyalty program expanding numerous benefits on a worldwide basis as a member of the Global Hotel Alliance. The brand is frequently recognized by top consumer research organizations and leading media outlets. To get additional information or book accommodations, visit or call 1-800-The-Omni. 

About is the first national campaign designed to encourage girls around the country to donate their prom and special occasion dresses to those who cannot afford them for prom, Sweet 16, quinceañera or formals. The site features a directory of more than 100 local dress drive organizations across the U.S. enabling girls to easily find out where in their local markets they can donate a dress or receive one. In addition, features information on upcoming local events, a photo gallery of real girls donating and receiving dresses, as well as links to content on prom and quinceañera planning, hair and makeup tips, and other worthy causes. is part of the Hearst Teen Network, which includes the industry's leading teen brands, including,,, and With 1.5 million monthly unique visitors, the Hearst Teen Network is one of the top 5 ranked teen networks online, according to ComScore Media Metrix. 

About Bloomingdale’s 

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 7 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, Nevada, and California. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow Bloomingdale's on Facebook or Twitter, and for more information, or to shop any time, visit 

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