Hotel Brand Achieved Highest Score in 2011 Harris Poll EquiTrend® Study in Upscale Hotel Category

IRVING, TX (March 18, 2011)Omni Hotels & Resorts  was named the Upscale Hotel Brand of the Year in the 2011 Harris Poll EquiTrend® study conducted by Harris Interactive. The annual study measures consumer brands and their “Brand Equity” ratings driven by familiarity, quality and purchase consideration. This year’s study was conducted among 25,099 U.S. consumers between January 11 and 27, 2011. A total of 1,273 brands were rated in 53 separate categories. 

“We strive to provide our guests a high level of genuine, personalized service at distinctive properties across North America,” said Mike Deitemeyer, president of Omni Hotels & Resorts. “Our team prides themselves on creating truly memorable experiences. We are honored by this acknowledgement.”

Omni continues to put an emphasis on enriching guest satisfaction. The upscale brand’s loyalty program, Select Guest, provides a heightened level of service, and guests receive immediate perks such as complimentary Wi-Fi, pressing, shoe shines, morning beverage delivery and eco-friendly housekeeping options - to name a few - as well as the ability to earn one free night for every ten nights. 

For more information or reservations guests can visit or call 1-800-The-Omni. Travelers can also follow Omni Hotels & Resorts at , at  or at .


Omni Hotels & Resorts creates genuine, authentic guest experiences that take guests on “A Total Departure” to 50 distinct upscale hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its award-winning, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations such as J.D. Power and Associates, which ranked Omni as “Highest in Guest Satisfaction Among Upscale Hotel Chains” in its 2010 North America Hotel Guest Satisfaction Index Study(SM). To get additional information or book accommodations, visit or call 1-800-The-Omni.

About Harris Interactive 

Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit .

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