Omni hotels hires new vp of loyalty services

IRVING, TX (January 8, 2009) – Omni Hotels announced that Jeff Smith has rejoined the company in the newly created position, vice president of loyalty services. Smith will collaborate and spearhead initiatives across virtually all disciplines within the organization to ensure the vision of a heightened level of personalized service is flawlessly executed, creating memorable experiences for Omni’s guests. Smith is initially focused on launching the next generation of Omni’s long term recognition-based program in the spring of 2009 as it marks its 20th anniversary, including enhanced services, new technology implementation and more rewards options for the guest.

Smith returns to Omni Hotels after a three year tenure with Wyndham Hotels & Resorts where he served as vice president of brand operations. Responsibilities included owner relations, franchise hotel oversight, brand standards and quality assurance. In his previous time with Omni Hotels, he served in several operations positions including vice president of operations from 2003 to 2005.

“We are very pleased to have Jeff return to the Omni family and lead us through the next evolution of our loyalty program,” said Richard Maxfield, senior vice president of operations. “His attention to detail to ensure a consistent, high quality experience across the brand and enthusiasm for always providing the best for our guests makes him the ideal person for this new, pivotal role.” 

Smith completed his MBA from Rockhurst College and received his undergraduate degree in Business Administration/Hotel Management at Michigan State University.


Omni Hotels creates compelling, memorable guest experiences at 43 upscale hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni’s mission for total customer service is further supported by its “Power of One” program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting or by calling 1-800-THE-OMNI.

Only at Omni Hotels & Resorts

Discover why staying with us is so memorable.

Free WiFi with Loyalty Program

Enjoy complimentary perks and privileges as a member of the Select Guest® Loyalty Program.

Man Teeing Off

Legendary Golf

Swing like a champion at our luxurious golf resorts.

San Diego Hotel front desk in the lobby

Earn More

Get exclusive offers to your favorite hotels & resorts when you sign up to receive Omni emails and text messaging. Tailor your communication preferences so you don’t miss out.