Omni Hotels & Resorts Announces Opening of Omni Frisco Hotel

Luxury hospitality takes over North Texas as the Official Hotel of the Dallas Cowboys

FRISCO, Texas (July 24, 2017)Omni Hotels & Resorts is excited to announce the opening of its newest location, the Omni Frisco Hotel, located at The Star. Along with the 300 luxurious guestrooms and distinctive hotel amenities, such as the rooftop pool, the Omni Frisco Hotel boasts exceptional dining and retail experiences that are sure to keep guests and the North Texas community entertained as the official hotel of the Dallas Cowboys.

“This is a project we’re so happy to finally unveil to our customers as well as the people of Frisco,” said Jim Caldwell, CEO of Omni Hotels & Resorts. “So much thought and effort has gone into the design and execution of this hotel and we are thrilled to have such exceptional partners in the Dallas Cowboys. The Omni Frisco Hotel will truly be a destination for all things luxury in North Texas.”

Laura McKoy, creative director + vice president of interior design for Omni Hotels & Resorts, and her team of designers worked to subtly capture the Dallas Cowboys legacy in the room décor and throughout the hotel, while keeping Omni’s signature level of luxury and service at the forefront. Frisco, a city known for its great progress, and its motto, Progress In Motion, is also reflected in the guest room details. Clean lines, layered textures, multifunctional furniture with integrated storage and lighting make the guest rooms the new standard for modern and quality design. Omni Frisco is a cornerstone to North Texas and reflects the culture and energy of the area. The hotel embraces a timeless interpretation of the state of Texas, city of Frisco and the Dallas Cowboys’ heritage and is led by General Manager, Jeff Smith.

In partnership with restaurant entrepreneur, Nick Badovinus, the hotel will debut Neighborhood Services as the featured dining experience. The newest location of the ever-popular dining destination will be led by Executive Chef Richard Blankenship. Neighborhood Services at the Omni Frisco Hotel will feature menu favorites such as the Butcher’s Meatballs, Crispy Asparagus, Butcher’s Burger and more, as well as its nightly plates like the Meatloaf and Mash and Chicken and Dumplings. The restaurant’s premiere brunch menu, debuting Friday, August 25, will put a Neighborhood Services twist on brunch favorites including Avocado Toast, House Granola and Yogurt, a Quinoa Bowl and the sweetest item of all - Churro French Toast. With Blankenship at the helm, hotel guests and the communities of Frisco and North Texas will find exceptional culinary experiences within the hotel.

As executive chef, Blankenship will oversee the hotel’s culinary endeavors for Neighborhood Services, along with the hotel’s rooftop pool bar and grill – the Edge Bar, in-room dining, banquets and catering. The Edge Bar menu will be continuously updated based on seasonal menu items and culinary partnerships with the Omni Frisco Hotel. The menu currently features food and drink options that incorporate the hotel’s seasonal partner, Avocados From Mexico. In addition, the Omni Frisco Hotel’s Lobby Bar will feature select wines curated by master sommelier, Drew Hendricks. These fine wines can be enjoyed while guests savor a curated selection of cheeses by artisanal cheesemongers from Dallas-based specialty store, Molto Formaggio. The cheese cart will stand as a daily staple – presenting a range of cheese options from France, Italy, California, and of course, Texas. Guests may enjoy gourmet cheese boards perfectly paired with charcuterie, as well as single selections. The Omni Frisco Hotel lobby embraces a true social, as well as culinary, experience for all guests.

In addition to the exquisite food and beverage program, Omni Frisco will offer a unique retail experience with the Charlotte Jones Collection. Named after Dallas Cowboys Executive Vice President & Chief Brand Officer and notable style maven, Charlotte Jones Anderson, the luxury retail outpost will be an essential fashion destination for visitors of the hotel and The Star, which anchors the Dallas Cowboys World Headquarters at Ford Center.

Charlotte Jones Collection will feature an assortment of curated clothing, jewelry and goods for men, women, children and the home – some even branded in the famed shades of Cowboys Blue and Silver. The newest addition to North Texas’ booming shopping scene will also have the same custom Dallas Cowboys luxury embroidered throw blankets that guests enjoy in their hotel rooms. Not only will Charlotte Jones Collection feature Dallas Cowboys merchandise, it will also offer exclusive items from Dallas-area artists. There will be a variety of snacks, drinks and sundry items available for guests. The boutique aims to give fashion forward shoppers a wide-range of thoughtfully selected fashion and home finds, as well as providing guests the perfect souvenir to bring back home after their stay at the Omni Frisco Hotel.

Additional items for sale in Charlotte Jones Collection include premier women’s and men’s gifts – from exquisite Hublot watches and stunning jewelry pieces from Alexis Bittar to stadium friendly clutches from Edie Parker. Charlotte Jones Collection will also feature exclusively-designed items from notable fashion favorites Kendra Scott, Peter Millar and Paige Denim. The store’s impressive lineup also includes offerings from Equipment, Essie, Jack Black, Sugarfina and Swell, to name a select few.

The Omni Frisco Hotel and its retail and culinary outlets are now open. For additional information on the hotel and its amenities, visit or call (469) 287-0000.


About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business and leisure destinations across North America. With more than 25 iconic golf courses and 16 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest loyalty program. As a founding member of the Global Hotel Alliance, Select Guest is further expanded through the DISCOVERY® loyalty program offering members additional global benefits. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families and seniors in communities in which it operates. For information or to book accommodations, visit or call 1-800-The-Omni.

About Charlotte Jones Collection:
Omni’s Frisco Boutique, named after the most powerful woman in sports, Charlotte Jones, the Chief brand Office and daughter of owner Jerry Jones, features a carefully curated collection of her favorite product lines- and a few of her own exclusive designs. The space offers an impeccable mix of signature items for men, women, children and even your home, branded in the famed shades of Cowboys Blue and Silver. Our boutique will also have the same custom Dallas Cowboys embroidered throw blanket and printed hand sketches of Dallas Cowboys Ring of Honor recipients that are proudly displayed in our guest rooms. Not only will Charlotte Jones feature Dallas Cowboy themed goods, but it will have exclusive items from Dallas Artists. Charlotte Jones will give our guests and Cowboys fans alike the perfect souvenir to commemorate your trip.

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