Loews Hotels & Co and Omni Hotels & Resorts Form Cross-Selling Partnership
Branded Independent Hospitality Companies Join Forces to Offer Guests More Destinations to Visit and Complement Each Other’s Portfolio
NEW YORK / DALLAS (March 2, 2021) – Two of the only remaining Branded independent hospitality companies in North America, Loews Hotels & Co and Omni Hotels & Resorts, announced today the forming of a new partnership rooted in cross-selling, cross-marketing and collaborating within the sales process.
The partnership primarily targets both companies’ leisure travelers, allowing increased distribution in markets where there is no crossover between the two. For example, Omni travelers looking to soak up the sun in South Beach or have a NYC getaway now have access to Loews Miami Beach Hotel or Loews Regency New York Hotel. Similarly, Loews guests now have the opportunity to experience a ski or beach destination like The Omni Mount Washington Resort in Bretton Woods, New Hampshire or Omni Amelia Island Resort in Amelia Island, Florida. Reservations are bookable directly online or by calling reservations through both Brands’ channels.
The similarities between the two Brands go beyond both being the last of the independents in the hospitality space. Loews and Omni each have a rich history, strong company cultures and a loyal guest following, couple that with iconic hotels, and you have a first of its kind alliance for the lodging industry.
“Partnerships have been in our DNA at Loews Hotels & Co for more than seventy years, and when you have the opportunity to align with a company that shares your values and principles, not to mention be able to offer guests even more places to travel, you jump on that opportunity,” said Alex Tisch, president of Loews Hotels & Co. “This new collaboration with Omni Hotels & Resorts will be one of our most meaningful and relevant commercial partnerships, not only for our two companies but also for both of our loyal customer bases.”
“As we continue to emerge from the COVID-19 crisis, we must find new, strategic ways to market our hotels and resorts,” said Peter Strebel, president of Omni Hotels & Resorts. “Partnering with a like-minded brand such as Loews Hotels & Co is a thoughtful and unique way to offer our guests, and theirs, wider distribution. We look forward to a successful partnership and paving the way towards the full recovery of the hospitality industry.”
In addition to focusing on the leisure traveler, the partnership between Loews and Omni will also look at future ways of collaborating, including within the meetings and groups sector.
Each Brand will continue to maintain their own visual identity and marketing, along with loyalty, pricing, and availability. To see the full list of destinations on Loewshotels.com, visit https://www.loewshotels.com/omni-partnership. When searching for a destination on www.omnihotels.com, guests can select applicable Loews properties from the desired search results.
For more information or to book a stay visit www.loewshotels.com or www.omnihotels.com.
About Loews Hotels & Co
Headquartered in New York City, Loews Hotels & Co is rooted in deep heritage and excellence in service. The hospitality company encompasses branded independent Loews Hotels, and a solid mix of partner-brand hotels. Loews Hotels & Co owns and/or operates 27 hotels and resorts across the U.S. and Canada, including the new Loews Kansas City and Universal’s Endless Summer Resort – Dockside Inn and Suites, the eighth hotel in partnership with Comcast NBC Universal that opened at the end of 2020. Located in major city centers and resort destinations from coast to coast, the Loews Hotels portfolio features properties grounded in family heritage and dedicated to delivering unscripted guest moments with a handcrafted approach. For reservations or more information about Loews Hotels, call 1-800-23-LOEWS or visit: www.loewshotels.com.
Like Loews Hotels on Facebook: www.facebook.com/LoewsHotels
Follow Loews Hotels on Twitter: www.twitter.com/loews_hotels
Watch Loews Hotels on YouTube: www.youtube.com/LoewsHotels
Read our Wish You Were Here Blog at www.loewshotelsblog.com
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business and leisure destinations across North America. With more than 25 iconic golf courses and 16 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. As a founding member of the Global Hotel Alliance, Select Guest is further expanded through the DISCOVERY loyalty program offering members additional global benefits. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking.
Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA TOUR Champions. For information or to book accommodations, visit omnihotels.com or call 1-800-The-Omni.
bread & Butter on behalf of Loews Hotels & Co
Current Global on behalf of Omni Hotels & Resorts