Omni PGA Frisco Resort Appoints Jeff Smith, Vice President and Managing Director and Gus Tejeda, Director of Sales and Marketing

Largest resort in development in the country launches sales office, debuts new video assets and tops out this month

FRISCO, TX (February 2, 2022) – Omni Hotels & Resorts is pleased to announce two appointments for the highly anticipated Omni PGA Frisco Resort, Jeff Smith as vice president and managing director, and Gus Tejeda as director of sales & marketing. The resort, slated to open in Spring 2023 in partnership with PGA of America and the City of Frisco, has also just launched its sales efforts for groups and events.

Jeff Smith, Vice President and Managing Director

Having served over three decades in the hotel industry, and almost 20 at Omni Hotels and Resorts, Smith is a seasoned hospitality veteran and passionate leader. Smith was most recently general manager for Omni Frisco Hotel, and area managing director. In his new role with Omni PGA Frisco Resort, he will be the primary, strategic business leader, responsible for all aspects of the complex and the resort’s operation, as well as leading the executive committee members in the development and implementation of property-wide and brand service strategies and implementation. 

Smith has served in numerous leadership capacities throughout his career with Omni Hotels & Resorts, including area managing director, vice president of operations, and corporate director of rooms.

“Jeff oined Omni in 1994 and in that time has proven himself to be a service-driven leader, exemplifying our culture through his high energy, engaging style, and passion for mentoring talent,” Peter Strebel, president at Omni Hotels & Resorts. “Jeff is established and beloved in the Dallas and Frisco communities, and we are confident he will build a strong team and lead them to a highly successful opening.” 

“After having a variety of roles and leadership positions throughout my career at Omni, it is an honor to be leading such a significant milestone for the brand with the opening of Omni PGA Frisco Resort,” said Smith. “With the launch of sales and upcoming topping off ceremony, it’s an exciting time for the brand and our growing property team.”

Smith attended Michigan State University, where he earned a BA in business administration with a major in hospitality management. He also has an MBA from Rockhurst College. In his free time, he enjoys spending time with his wife, Emy and their two children, Daniel and Anna Maria, traveling, being outdoors, and anything to do with Michigan State University.

Gus Tejeda, Director of Sales and Marketing

A transformational leader, and sales and marketing visionary – with more than 20 years of experience working with luxury hotels and resorts, Tejeda was most recently the director of marketing at Four Seasons Las Vegas. There, he led the hotel’s sales and marketing efforts while also overseeing catering, room reservations, and revenue management, and in 2019, he and his team were recognized with the “Hotel Sales Team of the Year” award for the Americas region.

“We are so pleased to welcome Gus back to Omni Hotels & Resorts,” said Jeff Smith, vice president and managing director at Omni PGA Frisco. “Gus has amassed a strong background in managing sales and marketing teams at a varied mix of hotels and luxury brands, and I am certain that he will be able to harness all of those experiences to best represent, sell, market, and open the resort, and ensure that it becomes the pre-eminent destination golf resort in the country.”

In addition to his work with Four Seasons Las Vegas, Tejeda has also held a host of sales, operations, and marketing positions with Atlantis, Paradise Island in the Bahamas, The Mirage in Las Vegas, and Bellagio Las Vegas.

“Since my first job as a convention set-up houseman at the Radisson South Hotel in Minneapolis, Minn., while in high school, I knew that my career would be in hospitality,” said Tejeda.  “To be in the position to build an all-star team, and curate the entire sales and marketing efforts for this amazing property, really is the pinnacle of my career, and an opportunity that I could not refuse. And, as we move through every milestone, from the topping out, the launch of the website, and the debut of our new video, we move closer to sharing this world-class resort with the public.”

Tejeda is a past board member of the Society of Incentive and Travel Executives International Foundation; co-chair of the Meeting Professionals International CSR Committee; and Advisory Board of the Las Vegas Chapter of Hotel Sales and Marketing Association International. He lives in Dallas with his wife, Sara and their 12-year-old daughter, Alex. Tejeda also has a 23-year-old son, Justin.  In his free time, he enjoys playing golf, reading, cooking on his Traeger grill, and watching Seattle Seahawks football games.   

For more information on Omni PGA Frisco Resort or to book, visit With questions, please call 1-800-The-Omni, or follow Omni Hotels & Resorts at, and



About Omni PGA Frisco

Slated to open in Spring 2023 in partnership with PGA of America and the City of Frisco, Omni PGA Frisco Resort, will become a leading destination for golf providing an unparalleled experience for those who are advanced players, new to the game, and everything in between. The resort will feature 510 luxurious guest rooms, private golf villas, each with dramatic views of two 18-hole championship golf courses designed by Beau Welling and Gil Hanse. Additionally, the resort will feature, a lighted 10-hole short course and two-acre putting green, Lounge by Topgolf, PGA Frisco Coaching Center and a practice facility will be anchored by a clubhouse and entertainment district. When open, the resort will play host to the KitchenAid Senior PGA Championship, and 26 additional championships scheduled in Frisco through 2034, including two PGA Championship events, and the KPMG Women’s PGA Championship. A true culinary, recreation, relaxation, meeting and entertainment destination, Omni PGA Frisco Resort will offer 12 dining outlets, three pools including an adults-only rooftop infinity pool, 127,000 square feet of indoor and outdoor meeting and event space, and a destination spa. PGA Frisco is the new home of the PGA Headquarters, which was designed to deliver innovative and differentiated experiences for 28,000 PGA Golf Professionals and golfers of all abilities. An expansive retail and entertainment district will feature dining, shopping and an outdoor stage set to be activated for concerts and other outdoor programming every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program.


About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences at over 50 distinct hotels and resorts in the country’s most popular leisure and business destinations across the United States, Canada, and Mexico. With more than 21 iconic golf courses, and multiple short courses, 24 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative, to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA TOUR Champions. For information or to book accommodations, visit or call 1-800-The-Omni.


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