Omni Hotels & Resorts Announces The Generation Cup

Inaugural Golf Tournament Series to Showcase Family Fun Across The Omni Golf Collection

Dallas, TX (May 2, 2024) – Omni Hotels & Resorts, the official hotel partner of the PGA TOUR and PGA of America, is proud to announce a year-long celebration of golf, family and competition with the introduction of The Generation Cup, a first-of-its-kind tournament series across its golf portfolio for players of all ages and skill levels.

The Generation Cup aims to build camaraderie among families who love to play golf with generational ties being the main prerequisite to compete. In this inaugural year, qualifiers will be hosted at each Omni golf resort, for a total of 12 events across the country from May 2024 through April 2025.

The year-long tournament will be made up of teams in three divisions including the “Grandparent & Grandchild” division, the “Parent & Child or Aunt / Uncle & Niece / Nephew” division and the “PGA Professional & Family Member” division. The format is a two-person modified best ball “shamble.” The top gross and net teams from each division will advance to the National Championship.

“Golf has seen a surge of new interest in recent years and at Omni, we believe there is no better way to celebrate the game than playing with your loved ones," says Spencer Cody, Corporate Director of Club and Golf for Omni Hotels & Resorts. “The Generation Cup will not only offer opportunities for competition and fun in our communities, but it will be the perfect way to showcase the world-class portfolio of golf destinations Omni encompasses."

The qualifying events are set to begin at Omni Interlocken in Broomfield, Colorado on May 24, 2024 and will conclude at Omni Barton Creek in Austin on April 5, 2025. Qualifying teams from each stage will then meet at Omni PGA Frisco in Frisco, Texas for the National Championship in May 2025. For the full schedule of Generation Cup qualifying events and to sign up, please visit

“At Omni, we love the game because it affords the opportunity to invest time in relationships and creates lifelong memories,” says Kurt Alexander, President of Omni Hotels & Resorts. “Rarely does anyone pick up the game without the encouragement of a father, mother, grandparent, uncle, aunt, or sibling. For me, it was my dad, and The Generation Cup will provide the same opportunity for family members to come together, have some fun, and compete as a team.”

About Omni Golf Collection

The Omni Golf Collection consists of the 13 golf-focused resorts throughout Omni’s portfolio. They range from the most historic golf destinations in the U.S. to several of the most modern. Three have been included in GOLF Magazine’s “Top 100 Golf Resorts in the World” – The Omni Homestead Resort (Hot Springs, VA), Omni Barton Creek Resort & Spa (Austin, TX) and Omni PGA Frisco Resort (Frisco, TX) which is the new home of the PGA of America.

The collection continues with Omni Bedford Springs Resort (Old Course ranked the No. 1 in Pennsylvania by Golfweek), Omni Mount Washington Resort (Bretton Woods ranked the No. 1 course in New Hampshire by Golfweek), The Omni Grove Park Inn (widely considered the No. 1 course in Asheville, NC), Omni La Costa (Home of the 2024 NCAA Championships in Carlsbad, CA), Omni Tucson National Resort (former home of the Cologuard Classic in Tucson, AZ), Omni Amelia Island Resort (Amelia Island, FL), Omni Interlocken Hotel (Broomfield, CO), Omni Orlando Resort at Championsgate (Orlando, FL), Omni Rancho Las Palmas Resort & Spa (Palm Springs, CA) and Omni Hilton Head Oceanfront Resort (Hilton Head, SC).

For information or to book accommodations, visit or call 1-800-The-Omni.



About Omni Hotels & Resorts:
Omni Hotels & Resorts creates genuine, memorable guest experiences at over 50 distinct hotels and resorts in the country’s most popular leisure and business destinations across the United States, as well as in Canada. With 28 iconic golf courses, and multiple short courses, 25 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative, to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA of America. For information or to book accommodations, visit or call 1-800-The-Omni.

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