Blitzen’s is Coming Back to Town! Omni Hotels & Resorts Brings its Over-The-Top Holiday Pop-Up Bar to a Record 30 Destinations

Now in its third season, Blitzen’s is bringing more tinsel, twinkling lights and holiday cheer than ever before, plus new festive cocktails from Julie Reiner of Netflix’s “Drink Masters”

Dallas, TX (October 28, 2026): The most festive bar in town is back, and this year, Blitzen’s is spreading more holiday cheer than ever before! Omni Hotels & Resorts’ beloved Blitzen’s Bar returns for its third season to a record 30 properties across the U.S. Omni is transforming hotel bars into dazzling wonderlands filled with seasonal cocktails, over-the-top décor and plenty of holiday mischief, with all locations welcoming guests by November 20.

This year, acclaimed mixologist Julie Reiner, co-founder of New York's Clover Club and Milady's and judge on Netflix's “Drink Masters,” returns with a spirited lineup of cocktails and zero-proof creations. From the bubbly Santa's Soirée to the colorful Elf Elixir, the new menu is as playful as the décor, with festive presentations that bring a little extra magic to every glass.

Inspired by Blitzen himself, each pop-up brings the wonder of the holidays to life with a shimmering tinsel, twinkling lights, oversized ornaments, colorful garlands and cheerful surprises around every corner. Red plaid walls adorned with portraits of Santa's reindeer, ceilings decked out in holiday cheer and nostalgic touches make every visit feel like stepping inside a celebration. Designed to delight both hotel guests and locals, Blitzen's is the perfect place to gather with friends, raise a glass and get swept up in the spirit of the season.

From Thirteen to Thirty Bars
Blitzen’s Bar debuted in 2024 at 13 Omni properties and has continued to expand each season. This year it arrives at 30 locations, with new additions to the lineup including Omni Barton Creek Resort & Spa and Omni Fort Lauderdale Hotel. The pop-up spans a diverse range of destinations, including city hotels in New York, Boston, New Orleans and Los Angeles, mountain resorts in Virginia, Pennsylvania and New Hampshire, the Arizona desert and the California coast. Texas leads the way with eight locations across Dallas, Fort Worth, San Antonio, Houston and Austin.

“To see Blitzen’s Bar grow from 13 properties to 30 in just three seasons speaks to how much the experience has resonated with our guests,” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts. “What began as a new way to bring the holiday spirit into our hotels has quickly become an annual tradition for locals and travelers alike, and we’re excited to introduce it to even more destinations this year. Together with Julie, our teams continue to find creative ways to build on the experience, giving everyone something new to look forward to each season.”

A Menu That Sleighs
Developed by Reiner, this season’s Blitzen’s Bar menu features eight signature cocktails and two zero-proof options, combining nostalgic holiday flavors with playful twists and unexpected ingredients. New to the 2026 menu:

• Santa’s Soirée: A sparkling sip worthy of a toast, featuring Hendrick’s Gin, Sarti Rosa, lemon, pomegranate grenadine and a splash of sparkling wine.
• Elf Elixir (zero-proof): A playful, colorful concoction featuring Aplós Dragon Fruit and lemon, topped with popping strawberry and green apple boba for a little extra holiday magic.

“Blitzen’s has become such a fun holiday tradition, and I love seeing people come back year after year. We always want the drinks to be great, but we also want people to have a good time,” said Julie Reiner. “This year we’ve brought back some crowd favorites and added a few new ones, including Santa’s Soirée, a festive gin cocktail with bubbles, and the Elf Elixir, a fun nonalcoholic option with boba. It’s all about getting together, celebrating and enjoying a little holiday cheer.”

Returning favorites include Sleigh Ride (Grey Goose Vodka, Italicus Bergamot Liqueur, cranberry syrup, lime and soda water), The Blitzen (Woodford Reserve Rye, ginger and spiced apple syrup and Angostura bitters), the Espress-Ho Ho Martini (Don Julio Reposado Tequila, Mr. Black Coffee Liqueur, espresso and simple syrup), Va Va Vixen (Ketel One Vodka, Aperol, passion fruit syrup, blood orange, sparkling wine and soda water), Oy to the World (Ilegal Mezcal, Patrón Silver Tequila, lime, hot honey and apricot syrup) and the zero-proof Merry Spritz-mas (Curious Elixirs No. 4, Fluère Non-Alcoholic Bitter, lemon and cranberry syrup).

At Blitzen’s, the presentation is as much a part of the fun as what’s in the glass. The Blitzen arrives in a holiday ornament, Sleigh Ride sparkles with light-up ice cubes and a cranberry garnish, and the Espress-Ho Ho Martini is topped with a mini MoonPie. New this year, Santa’s Soirée puts a cheerful twist on the trending Sarti Spritz, topped with fresh mint, while Elf Elixir adds a playful pop of color with red and green boba pearls.

For those craving a festive bite, the menu also features seasonal snacks, including the Mistletoe & Maple Savory Sticks with maple bacon, parmesan and herb salt, and Santa’s Secret Cookie Stash, an assortment of holiday cookies. Snack offerings vary by location.

From festive happy hours to spirited nights out, Blitzen’s Bar invites everyone to raise a glass to the most wonderful time of the year. Grab your favorite people, don your holiday best and get ready to sleigh the season.

For more information on Blitzen’s Bar participating properties and Omni Hotels & Resorts’ lineup of new and returning holiday programming, visit omnihotels.com/campaigns/blitzens.

Link to Hi-Res Imagery Here

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About Omni Hotels & Resorts:
Omni Hotels & Resorts, America’s Hotel Company, creates genuine, authentic guest experiences at 50 distinct hotels and resorts in the most popular leisure and business destinations across the United States, as well as in Canada. With 28 iconic golf courses, including multiple short courses, and 25 award-winning spas across the country, every Omni welcomes you to experience the true spirit of each destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA of America. For information or to book accommodations, visit omnihotels.com or call 1-800-The-Omni.