Development

 Strategic Brand Management

Omni is a global four-diamond hotel brand offering consistent products and services in key business and leisure destinations.  Strategic Brand Management ensures that all of Omni's products and services are exceptional and that key decisions - from signature services to marketing messages - are consistent with Omni's vision and mission.

Areas of Responsibility:

• Maintaining a differentiating and meaningful brand position in the hospitality marketplace
• Ensuring compliance to all brand standards
• Aligning brand decisions with the brand's mission and vision

Recent Highlights:

• Development of tools that align decisions to brand standards
• Development of brand-wide standards for a consistent voice, look and feel

 Product Development

Responsible for the design and construction of all capital projects, Omni's Product Development team oversees the development of all new hotels as well as all remodels, renovations and various other capital projects. By continually defining what Omni is, the team shapes what Omni will be through the development, design and décor of hotels.

Areas of Responsibility:

• Managing projects
• Estimating the cost of and budgeting for projects
• Overseeing design
• Designing interior space
• Overseeing renovations and new builds
• Managing infrastructure projects

Recent Highlights:

• Omni Ft. Worth Convention Center Hotel and Condominiums — New Build
• Omni Mount Washington Resort — Renovation
• Omni Berkshire Hotel, New York — Renovation

 Technical Services

Through Technical Services Omni provides a broad range of integrated project support services to developers and building owners that form the foundation for the development of new properties or conversion of existing properties to Omni's brand standards.

Areas of Responsibility:

• Assisting with site due diligence
• Managing project planning, design, operational programming and staffing
• Managing project technical systems programming
• Managing project FF&E and OS&E programming
• Overseeing project construction administration relative to compliance with the Omni Architectural & Design Standards

 Brand Standards

The Brand Standards team ensures the consistent delivery of memorable experiences by identifying  new, innovative products, services and special programs and setting the standards to implement them.

Areas of Responsibility:

• Identifying industry trends and developing core product standards
• Identifying product innovation opportunities
• Managing Signature services
• Maintaining brand standards

Recent Highlights:

• Development of Sensational Meetings program

 Design & Décor

One of Omni's greatest strengths is that each property is unique, with the design and décor stemming from and reflecting the city it inhabits. To ensure that each Omni is distinct and has "Local Color," the Interior Design team manages the design and implementation of interior décor.

Areas of Responsibility:

• Overseeing, managing and directing the interior design effort for new development, capital improvement, renovation and conversion projects
• Identifying and contracting design firms to provide the appropriate design services best suited for each project
• Establishing and negotiating contract terms with interior design consultants and working hand in hand through the design process
• Ensuring appropriate execution of interior design documentation through reviews of FF&E and architectural documentation
• Creating new and maintaining existing Omni standards for interior finishes and materials for hospitality projects
• Providing in-house design services

Recent Highlights:

• Omni Fort Worth Hotel design
• Omni Berkshire Place guestroom renovation
• Omni Mount Washington Resort renovation

 Loyalty Services

As one of the first hotel brands to focus its loyalty program on guest recognition and benefits, Omni prides itself on the robust and relevant benefits the Select Guest loyalty program provides.  After recently re-launching the Select Guest program, Omni's loyalty program is now seen as better than ever.

Areas of Responsibility:

• Maintaining program membership and benefits
• Developing new opportunities to enhance the experience for Select Guest members
• Marketing the Select Guest program to travelers
• Gaining new membership and ensuring active engagement from members

Recent Highlights:

• After re-launching the Select Guest program in April 2009, Select Guest membership increased 100 percent over the previous year
• Increase in Guest Satisfaction, stays, nights, ancillary revenue, multi-hotel visits, lifetime value and more

 Risk Management

Through identification and control of loss exposures, Omni's risk management team takes aggressive measures to minimize the financial impact of loss and creates a safe and healthful environment for our associates and guests.  Omni's approach incorporates the practices of risk management, occupational safety and health, environmental protection, property conservation and regulatory compliance.

Areas of Responsibility:

• Overseeing crisis operational response
• Ensuring associate and guest safety
• Managing insurance placement
• Reviewing contracts
• Reporting incidents
• Managing claims
• Overseeing loss prevention

 Marketing

The Brand and Field Marketing team aims to build brand awareness and drive stays and revenue on national, regional and local levels.

Areas of Responsibility:

• Implementing and managing creative assets
• Managing advertising budget and placement
• Composing and sending out e-newsletters and e-blasts
• Overseeing field marketing efforts

Recent Highlights:

• Launched new B2B advertising campaign

 Operations

Omni's Operations team provides hotel support as we serve our guests using a balanced blend of technology and personal contact to deliver the exceptional, award winning service for which Omni is known. With standard processes and consistent training, Operations offers associates the tools to ensure all guests receive a consistent, high level of service.

Areas of Responsibility:

• Serving guests
• Maintaining Omni's guest loyalty program deliverable and developing new ones
• Overseeing front desk, housekeeping, rooms and engineering operations
• Creating operation standards and processes and the training programs to support them

Recent Highlights:

• Highest performance in Guest Satisfaction scores in the history of Omni Hotels & Resorts
• Ranked highest in Guest Satisfaction by JD Power and Associates for two of the last five years

 Central Reservations

The Omni Hotels & Resorts contact center handles reservations calls from the US, Canada and US territories. The contact center also hosts our guest relations team and support groups.

Areas of Responsibility:

• Managing reservation sales for all Omni Hotels & Resorts
• Managing corporate guest relations via all inbound channels
• Maintaining rate configuration and distribution
• Loading of rates for proprietary channels and third parties

Recent Highlights:

• Improved customer service scores made Omni tops in J.D. Power and Associates in this category

 Communications

Omni's Communications team shapes the reputation and drives top-of-mind awareness among affluent travelers, meeting and travel industry professionals and other influencers.

Areas of Responsibility:

• Developing the strategic platform and managing the implementation of national, regional and local media relations
• Overseeing community and industry relations
• Establishing partnership marketing opportunities
• Creating, implementing and promoting packages and special offers

Recent Highlights:

• Nearly 6,000 media hits for more than 15 billion impressions

 Revenue Management

Revenue Management develops optimal pricing and distribution strategies to maximize revenues for the brand while also optimizing performance at each unit. The department also forecasts demand and monitors and reports industry trends and brand performance data.

Areas of Responsibility:

• Establishing pricing and distribution strategies to maximize revPAR growth
• Setting room rates and yielding practices
• Managing diagnostics and reporting
• Forecasting demand
• Overseeing OTA agreements

Recent Highlights:

• In final 2010 STR results, Omni achieved over 100% share and positive growth in all three key indexes

 E-Commerce

Omni's E-Commerce team is the virtual presence of the brand through the Omni Hotels web site, mobile applications and search engines. Along with managing omnihotels.com, the team develops new and innovative ways to reach consumers through various interactive channels.

• Optimizing the virtual guest experience
• Developing mobile web site and mobile device applications
• Networking via social media
• Developing online room service and concierge services
• Overseeing search engine optimization and pay-per-click campaigns

Recent Highlights:

• Grew reservations 20.2%, room nights 24.7% and revenue 27.8% on omnihotels.com

 Food & Beverage

Omni has a remarkable culinary reputation featuring unique food and beverage programs such as "Flavors of the World" and renowned signature restaurants. New culinary offerings, exciting restaurant concepts and creative menus separate Omni as a culinary leader in the hospitality industry.

Areas of Responsibility:

• Creating new and innovative restaurant concepts
• Developing new menus and food concepts
• Researching and developing new food and beverage trends

Recent Highlights:

• Acquisition of a 50 percent stake in Bob's Steak & Chop House
• Las Canarias at the Omni La Mansion del Rio in San Antonio was name one of the Best in San Antonio by Open Table
• Chef Micah Beard of the Omni Tucson National Resort won the 2010 Tucson Iron Chef competition

 Information Technology

Omni's Information Technology (IT) team provides all departments computer connectivity, support, applications and hardware.  IT focuses on developing and supporting technology to optimally serve the needs of the department ensuring the integration across various areas and geographically disparate locations.

Areas of Responsibility:

• Exploring the latest technology advances to ensure Omni has best-in-class systems to operate
• Maintaining the property management system
• Managing server infrastructure for centralized systems
• Providing guest room high speed Internet access
• Managing connectivity to GDS and GHA connectivity
• Managing data and telecom circuits, key systems, video on demand and free-to-guest systems, digital signage and database administration
• Managing the booking engine on omnihotels.com
• Overseeing payment card industry compliance

Recent Highlights:

• Conversion of new HSIA support vendor
• Implementation of Central Reservation System
• Connectivity to GHA

 Sales Development

Omni's Sales Development team provides the education, resources and tools to help our sales, catering and conference service professionals achieve success.  The team focuses on positioning the brand through our sales efforts to be the market leader by encouraging innovative solutions, creativity and focusing on making every moment matter with our business customers.

Areas of Responsibility:

• Conducting classroom training
• Providing sales skill reinforcement
• Conducting leadership coaching
• Performing sales communication evaluations
• Creating sales initiatives and promotions
• Overseeing B2B Customer Advisory Boards
• Recognizing top achievers

Recent Highlights:

• Launch of "Knowledge Is Power" sales training in September 2009, over 132 associates completed since implementation
• Through "Knowledge is Power" training, participants increased sales by 29 percent

 Finance

The Finance team oversees Omni's Core Value of Responsible Financial Management, including short and long term stewardship of our financial resources.  The Finance team ensures that Omni continues to have a strong balance sheet and maximizes returns to our ownership.

Areas of Responsibility:

• Reporting monthly P&L results and critiques
• Reporting GM critiques and scorecards
• Managing the annual budgeting process and monthly forecasts and analysis
• Managing Opera PMS
• Reviewing and analyzing the balance sheet
• Overseeing Directors of Finance at a property level
• Overseeing internal audits
• Managing PCI Compliance

 Global Sales

The Omni Global Sales network is represented by nearly 30 associates located in key markets, including New York, Chicago, Washington, DC and Los Angeles.  Our associates are seasoned sales professionals focused on driving corporate and group business from associations to global corporations, government entities, travel management companies and travel industry organizations. 

Areas of Responsibility:

• Identifying and developing key account relationships with top Fortune 500 companies and travel industry companies around the world
• Representing the brand at industry tradeshows and events
• Identifying, cultivating and advancing new account / revenue opportunities
• Enhancing overall customer service, brand knowledge and relationships
• Developing industry relations and involvement in national, regional and local trade organizations
• Marketing with travel industry partnerships

Recent Highlights:

• Over 150 global RFPs managed on behalf of the brand in 2010
• YTD 2010 definite revenue exceeding STLY 2009 revenue by 18%

 Procurement

Omni's Procurement team manages the spending of company funds for goods and services with the primary focus of delivering maximum value.  Procurement leverages Omni's unique ownership and management model to receive costs for goods and services while maintaining the high quality brand standards.

Areas of Responsibility:

• Managing national and regional pricing agreements
• Aggregating and leveraging spending
• Evaluating and implementing of GPO relationships
• Minimizing "off contract" spending
• Managing automated pricing verification and audits
• Contracting and managing distribution channels
• Overseeing FF&E and OS&E strategic supplier management and cost predictability

Recent Highlights:

• Implementation of a full P2P e-procurement system with high ROI
• Automated pricing compliance program

 Associate Services

The Associate Services department cultivates and safeguards our unique culture, expressed in the Core Values and Six Pillars. From the pre-employment process through retirement, Associate Services Team maintains balance among the stakeholders in the Omni Trilogy, satisfying the needs of the customer, the owner and the associates.

Areas of Responsibility:

• Recruiting, selecting and retaining associates
• Training and development of associates
• Managing compensation, benefit, recognition and incentive plans
• Managing labor relations
• Managing succession planning
• Managing liability
• Overseeing associate safety
• Developing and maintaining community partnerships

Recent Highlights:

• Named among the Best Places to Work in Texas, Atlanta, Denver, Jacksonville, Orlando, New Orleans and Philadelphia.
• 95% Satisfaction on Management Addendum Engagement Survey January 2010
• 2009 Stability Ratios (defined as % of staff over one year employment): 86% Hourly associate; 90% Management

 Diversity

Omni Hotels & Resorts is committed to diversity in all aspects of our business as we value the opportunities it brings and we continue to further our diversity development in tangible ways at all levels in the organization.  Based on Omni's Core Values, recognizing and respecting the broad views that diversity brings to our company strengthens everything we do.

Areas of Responsibility:

• Maintaining a diverse workforce throughout the organization
• Creating and maintaining supplier diversity
• Providing fair and open competition for suppliers
• Engaging in local community and marketing opportunities

 Global Distribution

Global Distribution connects all distribution channels in order to maximize and optimize occupancy and rate so Omni achieves the strongest RevPAR performance possible.

Areas of Responsibility:

• Maintaining hotel content on Nucleus, GDS and 3rd party internet sites (ORS, Pegasus Content Manager and Easy Access databases)
• Managing GDS system functionality
• Developing and managing working relationships with online travel agencies (OTAs) systems support

Recent Highlights:

• Alternate Availability on all channels except Amadeus GDS (Airline system)
• Implementation of Expedia Availability, Rates and Inventory (ARI) interface